According to the latest data from ISTAT (the Italian National Institute of Statistics), the positive trend in Italian soft wheat flour exports is firmly established, reinforcing expectations that shipments could reach the 400,000-tonne mark by the end of the year. The figures were confirmed by Italmopa-Associazione Industriali Mugnai d'Italia, the Italian Association of Millers.
The United States emerged as Italy’s leading export market following a 38.42% increase in exports during the first half of 2026. It moved ahead of France, where exports grew by 9.22%, Germany, which recorded an increase of 11.11%, and Spain, where shipments rose by 23.1%.
The Italian milling industry attributes its performance to the careful selection of high-quality wheat, regardless of origin, combined with its milling expertise, advanced techniques and ability to meet the specific requirements of premium international market segments. These include pizzerias and high-end patisseries, where flour quality and consistency remain important considerations.
The industry's focus on quality, milling technology and innovation has helped position Italian soft wheat flour as a premium ingredient in international markets. Its products also serve as an ambassador for authentic Italian food culture, strengthening the industry's presence across global food markets.
These factors underpin the industry's positive outlook, with the combination of technical expertise, product quality and the ability to meet specialised requirements expected to remain central to its international performance in the coming years.
About Pure Flour from Europe
Launched in 2021, Pure Flour from Europe is a campaign co-funded by the EU and promoted by ITALMOPA, the Italian Association of Milling Industries. The initiative aims to build awareness of the quality, safety, traceability and versatility of European soft wheat flour.
In India, the campaign engages chefs, bakers, importers, food manufacturers, HoReCa professionals and the media through educational initiatives, product demonstrations, recipe development and industry engagement.
As India's food sector continues to evolve, Pure Flour from Europe aims to deepen understanding of how European flour can support professional users across traditional and contemporary applications. The campaign also seeks to strengthen connections between the European milling industry and the Indian food trade.
Further information about Pure Flour from Europe, its planned activities and upcoming events is available through its website, www.pureflourfromeurope.com. The campaign can also be followed on Instagram at pureflourfromeurope and Facebook at pureflourfromeurope. Enquiries can be sent to contact@pureflourfromeurope.com.
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